Levan Davitashvili, Minister of Economy and Sustainable Development declares, that wine made from endemic varieties in Georgia has great potential in the American market.
According to him, the wine put in a Qvevriine (clay vessel used for making wine) is a great advantage of Georgian wine.
"The unique varieties produced by Georgia have more potential in the American market. There are many international varieties produced by other countries in the American market. Georgia has its own endemic varieties, and I think presenting these endemic varieties is the right position. In the last decade, we have consistently followed to increase the awareness of local Georgian varieties, for example, such as Saperavi. Among them, Qvevri wine is a strong point of Georgian wine," says the Minister.
According to the data for 7 months of 2022, USD 121 million worth of wine was exported abroad, which was 2.9% less compared to the same period of 2021. The largest export market is Russia again, with 72.2 million, 59.6% of total exports account for Russia. Poland is in second place - with an income of 8.6 million, and China is in third place with 8 million. Kazakhstan is in the top five with USD 5.13 million and Ukraine with USD 4.9 million. There is a 27.7% increase in the US market, from which the wine export income amounted to USD 3.143 million. This market is considered a strategic market in Georgia. The target indicator is that by 2025, sales in the American export market will reach 5 million bottles.
